Introducing Stickybits
March 9, 2010 # 6:42 am # Dogpatch Labs, Polaris Venture Partners, stickybits # CommentsEvery once in while you enter the perfect storm: great founders and a great idea. When Billy Chasen and Seth Goldstein the founders of stickybits presented the concept to me and my partners Mike Hirshland, Jon Flint, Ryan Spoon and Jon Steinberg we immediately knew that this was a business that could take off. Stickybits has launched a new platform for connecting the physical and digital worlds. stickybits are unique codes that can be attached to physical objects. Using the stickybits mobile app, codes can be written to or read by any iPhone or Android device. Scanning codes shows information associated with the objects, and can notify users when their objects have been scanned, augmented, or moved.
I could not be more excited to be joining the stickybits’ Board with Mitch Kapor our co-investor, and for this to be the first company Polaris Venture Partners has funded out of Dogpatch Labs NY. One of the compelling reasons for our investment was the combination of an innovative application with a business model that had many use cases for both the consumer and commercial markets. Billy created an app that is easy to use and enables the user to attach photo’s, video’s, audio, docs and links to any bar code which can then be attached to any physical object. Next time you have a can of Coke scan the bar code and see what you find. The iphone and android applications are free and packages of stickbits can be purchased at stickybits.com or on amazon.com. From there let you imagination and creativity go wild. 
A few fun suggestions to get you going. Leave a stickybit on someone’s desk and share your favorite video or just leave them a message. Next time you send a friend or relative a birthday card attach a stickybit with a recording of you singing “happy birthday”. Sending someone a package and you want to make sure they received it at the proper location. Attach a stickybit to the package and request that the delivery person or the recipient scan the stickybit upon arrival. You will then be notified by email that yes it arrived and with the longitude and latitude imbedded you will also know the exact location. It is like your very own fed ex tracking code. Have your own ideas? We would love to hear about them. Tell us on the stickywiki section of the web site.
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